AussieMite

Marketing AussieMite, a yeast extract breakfast spread, posed a unique challenge due to the nature of the product. However, I focused on creating content that highlighted the positive, feel-good atmosphere of breakfast, making the product feel like an integral part of a comforting morning routine. Through engaging posts and reels, I aimed to evoke the warmth and simplicity of starting the day with AussieMite, while navigating the competitive landscape of similar products. I worked closely with the art director and managing director to ensure our approach was in line with the brand’s vision, capturing the essence of the product in a way that resonated with the audience and created a strong, relatable presence on social media.